Roderick Graig Vries is the mastermind behind the magical Desert Lager cooler boxes.
He originates from Stinkwater in the Dordabis district, raised in the house of Karell Dickson. The 23 year old is a sibling of 10 and he designed the cooler boxes for our promotion. He specialises in tailor made products and he is a self taught carpenter who grew up in a family of handymen. He schooled at Moses //Garoeb primary school then went to Highline Secondary School.
He had to skip school to make pocket money at a local bicycle repair shop at King’s Daughters. At Grade 10 he was forced to drop out due to financial difficulty, thus getting a job at DAS bike shop. He loves cycling and he always believed in his creativity. Nothing is impossible to him, and he embodies the tenacity that we at Desert Lager so passionately identify with.
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